“Colour doesn’t live in isolation. How we understand a colour comes from the relationships it makes with others, just like people.
To celebrate the upcoming launch of Craig & Rose’s latest 1829 Collection and Artisan Special Effects colours we’d like to invite you to explore this new community. Welcome to our Colour Way.”
For 2019, Craig & Rose commissioned one of Europe’s most interesting creative colour agencies, Calzada Fox to help develop their new colour & effects collection and to spearhead the overall concept and lead on art direction for the launch event at London Design Fair during London Design Festival.
For this immersive space Calzada Fox invited exciting East London architects Studio Shaw to realise these concepts in three-dimensional space.
The result of this, a highly distinctive and interactive space devised to challenge existing perceptions around colour that created a high level of press and trade visitor engagement.
Film made in collaboration with Studio Shaw by Rupert Films.